ambassador-articleI couldnt believe this when I heard this. The Ambassador has been a pioneer in christian hip hop together with the rest of the Cross Movement camp with theologically based lyrics.  His three albums have definitely encouraged and challenged me to go deeper into God’s word.

I know I shouldnt be surprised because of the deceitful nature of sin and it is not the first time someone has fallen in the christian world but nevertheless, this one did shock me. Cross Movement Record’s statement reads as follows

Dear  Body of Christ,

It is with much grief, severe disappointment and an overwhelming fear of the Lord that Cross Movement Records is sad to announce that we will be discontinuing the forwarding and promotion of the Artist and Minister, The Ambassador AKA William “Duce” Branch, due to recent findings of moral failure in his marriage.  It is CMR’s past, current and prayerfully, future position that living in moral compromise is unacceptable and never allowable in the lives of any of the ministers that we co-labor with.   We continue to hold up the teachings of Christ as the standard for all Christians and especially those in Christian leadership and public ministry.  Although it is a rare find these days, discipline is still one of the true marks of the true Church.

That being said, we also know according to Hebrews 12:6 that “whom The Lord loves He disciplines.”  So we know that our beloved brother Duce is under the Lord’s loving care (Hebrews 12:5-11).  We at CMR solicit your prayers for him as he begins the uphill climb of restoration through the process of repentance.  We also ask that you remember his wife and children in your quiet time with our Lord as well.  We are reminded by Galatians 6:1, that we are to work toward the restoration of our dear brother in due season and also to do such in the spirit of meekness, considering ourselves lest we also be tempted.

Lastly, some that have had this circumstance announced to them through other sources have begun to suggest some type of cover-up or a sweeping under the carpet by CMR because of a slight delay in this statement versus the announcement that has already happened in William Branch’s church.  This is the farthest thing from the truth.  This matter was unbeknownst to CMR and upon discovery we have taken the proper time to speak with the Lord, The Ambassador, his church leadership and many other Christian leaders regarding this issue.  After seeking wisdom and allowing the appropriate amount of time to make sure we had all the issues in full consideration, we have come forward as quickly as we were able to after completing this process.

In conclusion, we apologize for the effect that this may have on many who have followed and supported The Ambassador, Cross Movement and Cross Movement Records for many years.  Despite this unfortunate occurrence, CMR and all of its artist/ministers continue committed, our resolve unaffected, with the mission of making the message of the Cross known to the world.  Again, we ask for your prayers as we keep our hands to the plow, heal our wounded and worship the God of our Salvation.  We remain Christ’s and your servant.

Sincerely,

John Wells

Pres/CEO

Cross Movement Records/ Issachar Media

Please remember the Ambassador and his family in your prayers as they go through this difficult time and may this be a constant reminder to us all to continually examine ourselves daily so that we do not allow any compromise of sin to creep into our lives

Therefore let anyone who thinks that he stands take heed lest he fall (1 Cor 10:12)

Comments
  1. Vaughn says:

    Must be a problem of marrital fidelity, if they’re able to work out their differences, hopefully he can overcome this self-inflicted wound.

    I commend his church home as well as his record label for taking stands in a day when taking moral & ethical stands seem obsolete.

  2. Lamar says:

    The statement does not say he was dropped, it says promotion of him is discontinued, which means he was sat down as he gets restored, for this has happened in CMR before. I’ve been seeing to many sites put it as him being dropped which is very misleading for people to see the intentions of CMR releasing the statement.

  3. Alan Higgins says:

    Thankyou Lamar. When I get back to a computer and I will look at what you have said and change the heading accordingly if need be

    Thanks again for your loving correction

  4. Alan Higgins says:

    After reading it, from what I have read if they are ‘discontinuing the forwarding and promotion’ of his products, doesnt that, in effect, means that he has been dropped, even if that is for now?

    • Luke 9:23 says:

      Alan, the CMR website still lists The Ambassador as an artist. It is best to just restate the fact (“discontinued forwarding and promotion”) as opposed to reading between the lines to draw a conclusion. I think some portions of the letter are written intentionally vague. So, there is room for misinterpretation, but the reality is that it is none of our business what “morale failure” really means and maybe a formal decision has not yet been may regarding whether Ambassador will be retained to the label or not. Let’s err on the side of caution and not lend ourselves to sensationalism, scandal or gossip.

  5. Alan Higgins says:

    Point taken. I have changed the heading

  6. All I have to say about this incident is that, Ambassador has

    been a father in the faith to many and he will continue to be

    an encouragement to many through his ministry. As long as

    we remain in this body there are avenues all around us to fall

    short, but where sin abound grace did much more abound,

    but shall we commit sin that grace may abound, God

    forbid. If we confess our sin God is faithful and just to

    forgive us our sin and cleanse us from all unrighteousness

    I thank God I had an opportunity to meet Ambassador and

    his wife personally, I will continue to pray for hist

    restoration and reconciliation.

  7. blu4tay says:

    First and foremost I would like to say that my heart and prayers go out to the crossmovement family. Ambassador you are still loved here as well as the crossmovement family. Get back in the saddle young man and keep striving in the Lord. Know that long before your iniquity God had already made provision for you this day and our shortcomings in life do not disqualify us from the call of God on our lives.

  8. Sifiso says:

    I must admit, the first time I heard about this I was floored to say the least. The Ambassador’s album was the first holy hip hop album I ever heard all the way out here in South Africa. This is just further affirmation that we live in a world in which sin so easily entangles and we are all vulnerable, no matter who you are.
    My prayers will be going out for this brother, whom I know I can say with confidence we all love, on his road to repentance.

    Stay strong brotha, this was the very reason that Christ gave His life on that cross…..

    • Lesego says:

      Eh what up, where do you buy your christian hip hop albums from cause I’ve tried. All i have is da truths first album, his dvd and lecrae “after the music stops” album; quite sad considering how hard i’ve been looking. But even more sadly I got 3 bootlegs da truths “The Faith”, and Cross movement “Why hip hop”, I not proud of it so help me out you, I’d love to support these guys by BUYING their albums. PEACE

  9. rey says:

    The Ambassador is too Calvinist anyway. He was taking the group down a notch.

  10. brandon sidle says:

    AMBASSADOR, I LOVE YOU. GOD HAS USED YOU TO MAKE AN IMPACT IN MY WALK AND I WANT YOU TO KNOW THAT EVEN IN THE MIDST OF THIS, I’M STILL LEARNING FROM YOU, AND THE CMR FAMILY. I ADMIRE YOU GUYS FOR STANDING ON THE WORD AT ALL COSTS, BECAUSE YALL TRUST GOD TO MAKE ALL THINGS WORK TOGETHER FOR THE GOOD OF EVERYONE WHO LOVE GOD AND ARE CALLED ACCORDING TO HIS PURPOSE. DEUCE, I’M PRAYIN FOR YOU HOMIE, CMR, I’M PRAYIN FOR YALL TOO MY BROTHERS.

  11. Zainam says:

    oooh! I hav loved Ambassodor all along…I feel so sad over this…He was my 1st holy hip hop love…I pray He gets revived and moves back into all that God has in store…after smthn lyk this, i find it hard to listen to him now…God doesnt give us more than we can bear and Ambassador being a teacher …men , this is messed up big time…God help me and help us all who desire to stay in His will….

    • Lesego says:

      “i find it hard to listen to him now”–lol! I think I get what you mean the first thing that sprung into my mind was “man I feel sorry for him” then later came “How do i listen to his music”. As if I’m blameless. We must be glad we have a merciful God, even to a level I dont understand at times. So you need to pray to get over that “i find it hard to listen to him now”. PEACE, take care

  12. bre says:

    It was not marital fidelity. It upsets me that is message released by CMR insinuated that Duce did that, but he did not. I attend the church that Duce preached at and after the situation arose the church was introduced to what was going on. No physical interaction occurred! God does not put our sins on blast and neither should we do so with Duce’s sin. Those involved will work it out with God.

  13. Benjamin says:

    I still listen to his music. I don’t judge him at all cuz when I look into my life, it’s only God’s Grace that helps me. Let’s not judge our brother and I pray that the Lord will bring him back to minister again.

  14. musicforchrist says:

    This is sad news. Hopefully he will drop his album later

  15. keith says:

    ambassador to me was the best in christian hip hop. I’ll continue to pray for him and hope that in due to time he gets restored. We still need ya bro

  16. karen says:

    I am saddened to hear of this, I personally am not a fan, but I do know that this generations is in dier need of more Christian artists! It’s very sad none of us are perfect and where sin is present grace even more! I hacve heard Crossmovement artist and to me they are a little too preachy for my taste only because we are all vulnerable to falling, still no reason to uphold the truth. I pray Ambassador is healed and restored and man up to his calling. No one can judge cause with that same rod you judge you will be judged and this goes to the CMR co!

  17. Henry mb says:

    I am big fan of The Ambassador and saddened to hear this.The devil is a liar and will want to bring down “The big Generals of God”.But thank God,our God is faithfull and just to forgive us.Big ups to CMR for the good work and for making Gods word a standard.To ma men The Ambassador,this is a time of personal reflection with God and we all Love you.Indeed God shall raise you twice than He did before.

  18. Pastor Michelle says:

    Where would we all be without God’s mercy and grace? I bless God for the cross, remember that it was there that all our sins were washed away and forgiven, those from the past, the present and the future! My heart goes out to you and your family Duce I pray that God will wrap all of you in His arms and whisper sweetly in your ears the sounds of Hs love. Know that those of us (at Bibleway) here in Boston are standing with all of you as you take the stand for rightousness. Wells, Grady, Life all of you thank you for standing with your brother and loving him through this. Though I know it was difficult thank’s for doing it God’s way inspite of what man says we must do all things to please God.

    Deacon Grady, Brandi, and Sam said hello-Blessing!

    Agape,
    Pastor Michelle Higginbottom

  19. Tifiney says:

    I’m sorry to hear of this occurence, (HOW/WHAT EVER IT WAS) which the BIBLE says, “…NOT uncommon to man…”.

    My dear Mr. Higgins, Brother Duce, CMR family & fellow laborers, in the LORD who may read this or encounter “such a test”, I offer this: The more broken a person is, the clearer they can understand the issues of others that have been broken & can be exposed to draw souls to Christ. King David’s name didn’t change after he was afflicted, for he deemed it “good” that he was “afflicted…”. This brother’s testimony WILL NOT BE & SHOULD NOT BE 2nd guessed because of this, HE SHOULD BE VIEWED & TREATED AS A REAL MAN OF GOD. Real MEN of GOD acknowledge their issues & seek the help, strength, heart & peace of God.

    God loves a broken spirit & a contrite heart. He NEVER looks at us w/legalism because HE IS BOTH, THE LAW & THE JUST JUDGE who knows every heart & its intentions & is compelled by LOVE as HE deals w/us. I’M NOT TALKING ABOUT “GREEEEASY GRACE” where a minister of the Kingdom of God through Christ OR A CHRISTIAN (who is equally accountable to GOD, ALONE, for their hearts/actions) can do “whatever” then “lean on “SWEET JESUS’ mercies” but what I AM saying is that GOD knows “how” things happen & never discounts that how ALL THINGS will work together for the good of those who ARE CALLED according to HIS PURPOSE.

    REMEMBER PAUL, THE APOSTLE’S, story?…or BETTER YET Peter’s testimony, though he walked CLOSELY w/Jesus before, HE WAS A MORE EFFECTIVE & ABLE MINISTER “AFTER” HE WAS converted (“epistrepho”-to return, to come (go) again), being used to add MORE to the body, AFTER…I DID say AFTER, didn’t I? NOT EVERY1 is built for “SUCH TESTS”, so as to endure!!

    FATHER, restore this man & his family!!! Take them, those that poor into their lives & the REST OF THE BODY OF CHRIST from legalism to love, OH GOD. LOVE, YOU ARE ALL WE NEED!!! HELP US, LORD GOD!! Bring about good & GET YOUR GLORY out of this, Lord God. Lord, cause ALL involved to NOT DIE HERE but to ENDURE, in Jesus name!

    “…Both men & women we sin, we’re BOTH debtors, whether you got careers or rockin’ chairs or just sow sweaters…LOVE is patient, longsuffering & kind, keeps no records of wrong but ALWAYS HAS THE OTHER PARTY IN MIND. Keepin’ that in mind, I would like to introDUCE the only 1 of its kind, the 1 who is true. The 1 life, the 1 who is like the godman, ladies & gentlemen, Jesus, The Christ…” – “I love you” by Cross Movement

    Bro. & Sis. Duce, go on THROUGH, COME BACK & TAKE YOUR PLACES, AGAIN!

    AGAPE,
    Prophetess Evangelist Tifiney D. Dudley

  20. Alexander Mtsendero says:

    Saddened for the wages of sin is death. Relieved that the brother has confessed the sin and is determined to repent and take different turn. As a fan of you, Ambassador, I won’t be down for what you have been teaching me is not your own (made up) word but rather God’s Word and so am going to continue listening to the truth in your lyrics despite your fall. For I believe you represented the word and still do as a human being similar to grass and flowers:”grass withers and flowers fade but the Word endures for ever. Jesus Christ remains our standard and when men fall we understand for we also. None the less, the good thing is we can go back to our loving God and be renewed and take steps necessary to avoid falling back again.

    The situation mirrors to me the old self (Adam) that dislikes morality and kind of reckon sound doctrine as sheer far set dream. However, with God all things are possible: we can breathe again as much as our brother can be renewed in Christ Jesus. Thanks to cross movement for the right move. It is no defamatory piece. Just brotherly love….

  21. kaje says:

    I must say tears almost drop from my eyes when I read the responce of what I would call Our Christain Hip Hop Fam. Not because of what has taken place but how you all are still showing love to OUR brother in Christ. The reason why I am so touch by this is 1st I know what it is like to be in a high position and fall. But not too many people had my back like this. People turned away, talk about me some still is talking about me and I’m talking about christain thats suposed to be my brother and sister in christ. But to see you all coming together to encourage our brother inchrist make me so please again to be apart of this body of Christ. 2nd It’s been said by traditional christian that Christain hip hop is not of God and that we do not represent God but after reading this I beg to differ because what we are doing on here represent God very well. You would believe I wanted to say you wouldn’t believe but I think you would believe that when we had some problems with other Christain leaders falling I had to go blow for blow with other Christain about doing what we are doing on here and that is not to judge to encourage and restore our brother with a spirit of meekness. Well Christain fam you all make me proud and I pray that we can continue to be an example to those who just dont know no better hoping that they can understand the true heart of God. Thank you again and be bless!

  22. kaje says:

    Ok somethings I said you might not understood because after I read it I didn’t understand.LOL! So I decided to write it over to make it sound right. Please forgive me I can see that you all are good at that. LOL! I must say tears almost drop from my eyes when I read the responce of what I would call Our Christain Hip Hop Fam. Not because of what has taken place but how you all are still showing love to OUR brother in Christ. The reason why I am so touch by this is 1st I know what it is like to be in a high position and fall. But not too many people had my back like this. People turned away, talk about me some still is talking about me and I’m talking about christain thats suposed to be my brother and sister in christ. But to see you all coming together to encourage our brother inchrist make me so please again to be apart of this body of Christ. 2nd It’s been said by traditional christian that Christain hip hop is not of God and that we do not represent God but after reading this I beg to differ because what we are doing on here represent God very well. You wouldn’t believe or you would believe that when we had some problems with other Christain leaders falling I had to go blow for blow with other Christain about doing what we are doing on here and that is not to judge but to encourage and restore our brother with a spirit of meekness. Well Christain fam you all make me proud and I pray that we can continue to be an example to those who just dont know any better hoping that they can understand the true heart of God. Thank you again and be bless!

  23. Joseph Williams Jr. says:

    Ambassador, if you get a chance to read this, I just want you to know brother to brother I love you and all that you have done for the ministry. I also am looking forward to what God is going to do in your life once you are taking from this season. Stay strong and be patient in this difficult time.

  24. Curtis says:

    I know I’m late on the news but I just want to say that God Is Great And His Mercy Endureth Forever. We have all fallen so lets not get stuck on that but persevere through God’s grace enabling us to be strengthen in his love and word. Ambassador and CMR I will keep you in my prayers. Your obedience to Christ allowed the Holy Spirit to do its work in me. God Bless

  25. Chris Snodgrass says:

    When I first heard about what William Branch did, my heart grieved for him. You can’t stay mad at him forever because you gotta learn to forgive no matter what. Jesus forgave us of our sins because of His death on the cross. And it doesn’t matter what we do in the past. What matters is if we ask for forgiveness of our sins. God doesn’t hold a grudge on us. He loves us.

  26. senz says:

    okay…i hear it.i just found out…we in africa are saddened by the sudden turn of events..but whatever the case.i dont quite understand why they dropped him.i think it is unfair,i still think its unfair.i love the ambassador and still think his a minister by Gods leading…..they shouldn’t hav dropped him but perhaps yes…..give him time for a break to sort out his pulpit and familly,they should hav announced that he was goin on break but not________”DROP HIM”…The Lord himself says…he will look for “that” lamb that fell into a dungeon,find it ,carry it on his shoulders and take it home….okay – in short im saying to CMR & all is__dropping doesnt sound like love…..put on break -yo’ that would be word…
    to “duce”…i love man…keep on,keeping up….
    to the church—-its interesting how not much is not taught within the church about the true,real,practical,challenges we all face as married couples as christians,but suddenly pipul expect us to do well,not to mention situations where we nid practical “fixing and not prayer!!!!!!PIPUL NID TO LISTEN TO KIRK FRANKLIN MAN……its easy to allways minister while u are personally struggling…..this is not good news for him..if i could i would give “duce” a hug man…I WILL MOST DEFINATLY PRAY!!!!

    • Joe Richards says:

      My Thoughts and prayers are with William Branch (Ambassador). He is my Favorite CMR rapper. I understand that CMR had to do something but dropping him completely is to harsh. I hope CMR brings him back soon or he signs with another label. I look forward to hearing another album. The Ambassador’s Flows have inspired me to be a better christian. One of my favorite songs is “Off The Hook” its like a story that flows. He has created music that will always stay with me. Thanks Ambassador for all your work. Please come back when you can.

  27. Pastor Tommy Mitchell says:

    All I can say is that faliure is not the end of the matter, but simply a oppurtunity to start over successfully, My prayer and support goes out to my Brother and all of those within this pitfall of life..It is a reality check for all of us that are in the body of Christ. It’s good to know that God’s grace is still sufficent and love covers a multitude of sins. From one Champion to another, Keep Punchin’ Ambassador, we still got your back.

    Pastor Mitchell,
    Real Life Christian Center
    Denver, CO

  28. your bro says:

    what is that fu***** sh** this bro has on his head? a condom? damm

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